Project Description
Sabr Creative, a creative studio specializing in unique font collections, underwent a digital transformation with a primary focus on website development. In this project, the main goal was to provide an interactive experience for customers, allowing them to preview and test fonts before making a purchase. Sabr Creative designed the website by combining modern technology, resulting in a digital platform that is not only functional but also enriches the customer experience.
Project Objectives
The project to build Sabr Creative’s website aims to market and sell its unique font collection easily and interactively to clients. Through this website, clients can make direct purchases using payment methods such as PayPal or credit cards.
Challenges Faced
As a font-selling website, the main challenge was to create Font Display and Font Tester features that enable customers to experience and evaluate fonts before making a purchase. Setting up multi-pricing using price variations in WooCommerce was essential for Sabr Creative to sell font licenses in various options.
Technologies Used
This project utilized WordPress as the content management system (CMS) for content management flexibility. Elementor served as the page builder, while WooCommerce managed the sales process. The use of Font Sampler, a free WordPress plugin, added enhancements to font displays and testing.
Special Features
The Font Tester feature was implemented through a specialized WordPress theme on the single product page, adding interactive elements to the customer experience. Font Sampler was focused on the homepage to visually showcase Sabr Creative’s font collection.
Screenshot Page
Lessons Learned
The project provided valuable lessons about the importance of responding to customer needs with innovative features and the ability to adapt to changes in market demand, especially in the creative industry.
Conclusion
By leveraging modern technology and understanding specific needs in font sales, Sabr Creative successfully created a digital platform that not only serves its functional purpose but also indulges the customer experience. This proves that digital innovation can enhance competitiveness in the creative industry.
